Dynamic Price Scraping with JavaScript for Accurate Revenue Tracking

I built a JavaScript function to dynamically capture the correct checkout price, even when coupon discounts are applied. The function checks for both the original and "Due Now" prices, returning the accurate value and converting it into a number for analytics. Integrated as a Custom JS Variable in GTM, it ensures precise revenue tracking in GA4, Facebook and other platforms. This solution solves common ecommerce tracking issues with dynamic pricing.

• Google Tag Manager
• JavaScript
• Google Analytics 4