Portfolio
All projects
52 tracking projects, as they appear on my Upwork portfolio. You can also view my Upwork portfolio.
29 projects showing
Client videoShopify Jewelry Store: GTM, Meta CAPI & GA4, Offline & Online TrackingSet up complete online and offline tracking for a German Shopify jewelry brand using GTM, Meta Pixel + CAPI, GA4 Enhanced Ecommerce and Google Ads Enhanced Conversions. Fixed missing and duplicate events, improving data accuracy. The client confirmed the work with a video review.ShopifyGoogle Tag ManagerMeta PixelGoogle AdsGoogle Analytics 4Read the project →
Lead Attribution & CRM Automation: GCLID, FBCLID & UTM TrackingI solved a critical data gap for a client by building an end-to-end lead attribution pipeline. Previously, they had no visibility into which campaigns drove revenue. Tracking: used GTM to capture GCLID, FBCLID and UTMs. Automation: built n8n and Make workflows to sync leads and attribution data to the CRM instantly. Optimization: set up offline conversion tracking to feed quality data back to Google and Meta Ads. Results: 100% lead source transparency, increased ROAS through data-driven scaling, and a lower CPA by optimizing for qualified leads.Google Tag ManagerAnalyticsCRM AutomationMake.comClickUpRead the project →
Multi-Platform (GA4, Google Ads, Meta, TikTok, Snapchat) Tracking SetupImplemented full-funnel tracking for a charity-based ecommerce website built with custom code, using Google Tag Manager (web and server-side). Tracked core events (view_item, add_to_cart, begin_checkout, purchase/donation) across GA4 and Google Ads, Meta (Pixel + CAPI with deduplication), TikTok, Snapchat and X (Twitter). Ensured accurate product and donation values, currency and transaction IDs were passed consistently, and validated events in each platform's test tools to deliver reliable attribution and optimization-ready data.Google Tag ManagerGoogle Analytics 4Pixel Setup & OptimizationMeta PixelServer-side GTMRead the project →
Server-Side Tracking Using Stape.ioImplemented server-side tracking using Stape.io to enhance data accuracy for Google Ads, Meta Pixel, GA4 and other marketing tags. Challenges: bypassing ad blockers, improving data security, keeping page load fast. Solution: configured GTM's server-side container on Stape.io to send cleaner, first-party data to marketing platforms. Impact: improved conversion tracking accuracy, reduced ad costs, better data privacy compliance.Google Tag ManagerServer-side GTMStapeGoogle Analytics 4Meta PixelRead the project →
GA4 Custom Event Tracking for Shopify via GTM (motherdenim.com)Set up advanced GA4 tracking for collection-page banners and exit gates on motherdenim.com using GTM and JavaScript. Tracked impressions and clicks with parameters for collection name, device, destination, placement, size and type (combined format, e.g. denim-newarrivals-double-1-click), plus slot 1 and slot 2 exit-gate clicks with a clean dataLayer push. Delivered the GTM container (JSON) and full documentation.Google Tag ManagerGoogle Analytics 4JavaScriptShopifyRead the project →
Client videoGoogle Ads & GA4 Purchase Value TrackingSuccessfully implemented Google Ads and GA4 purchase value tracking for a PrestaShop store using Google Tag Manager. Ensured accurate revenue tracking by dynamically capturing the correct purchase values, improving ad performance and conversion optimization.Google Tag ManagerGoogle Analytics 4Google AdsRead the project →
Facebook Pixel and Server-Side Tracking, and GA4 TrackingImplemented advanced tracking for DSPoo.com, enhancing marketing data accuracy and customer insights. Set up and configured Google Tag Manager to manage multiple tracking tags. Implemented GA4 tracking for key user events such as page views, sessions and conversions. Configured custom events in GTM for product views, add-to-cart actions and purchase completions.Facebook PixelGoogle Analytics 4Meta PixelRead the project →
Next.js Data Layer & GTM Integration for Advanced TrackingDeveloped a custom dataLayer for a Next.js website to enable advanced ecommerce tracking through GTM. Implemented JavaScript event tracking (view item, add to cart, checkout, purchase) integrated with GA4, Google Ads and Meta Pixel. Performance-optimized, modular code validated in GTM Debug Mode. Supports remarketing, conversion tracking and behaviour analytics.Next.jsGoogle Tag ManagerGoogle Analytics 4Read the project →
HubSpot Form Tracking using GTM & JavaScriptImplemented advanced HubSpot form tracking using custom JavaScript and GTM. Because HubSpot forms load dynamically, I used DOM monitoring and HubSpot submission callbacks to trigger conversion events accurately, and sent submissions to GA4, Google Ads and Meta Pixel with cross-platform attribution.HubSpotJavaScriptGoogle Tag ManagerRead the project →
Laravel Data Layer Setup with JavaScript & GTM IntegrationImplemented a custom dataLayer on a Laravel website using JavaScript for enhanced ecommerce tracking via GTM. Integrated product view, add to cart and purchase with GA4, Google Ads and Meta Pixel. Clean, scalable code debugged with GTM Debug Mode and Tag Assistant.JavaScriptGoogle Tag ManagerGoogle Analytics 4Read the project →
Acuity Scheduling Form Tracking Integration with Google Ads & GA4Set up conversion tracking for Acuity Scheduling forms using GTM, GA4 and Google Ads. Custom JavaScript detects submissions, fires a GA4 event and a Google Ads conversion. Verified in DebugView and Ads conversion reports. Outcome: accurate lead tracking and better ad performance through improved attribution.JavaScriptGoogle AdsGoogle Analytics 4Read the project →
Gravity Forms Tracking for Google, Facebook & TikTok AdsSet up Gravity Forms submission tracking on 4 WordPress websites using GTM. Events fire on successful submit and go to Google Ads (conversion), Facebook Pixel (Lead) and TikTok Pixel (SubmitForm), via a gravity_form_submit dataLayer push. Tested in GTM, GA4, Meta and TikTok.Gravity FormsGoogle Tag ManagerMeta PixelRead the project →
Twitter (X) Pixel & Conversion API SetupImplemented X Pixel and Conversion API for an ecommerce store: pixel via GTM, standard events (Page View, Add to Cart, Purchase), server-side CAPI, event match quality checks and deduplication tested in X Event Manager.Twitter/XGoogle Tag ManagerConversion APIRead the project →
Google Ads Conversion Tracking for Webflow WebsiteImplemented Google Ads conversion tracking on Webflow for form submissions (thank-you page trigger) and CTA button clicks. GTM installed via Webflow custom code, conversion tag and custom triggers configured.WebflowGoogle Tag ManagerGoogle AdsRead the project →
Google Ads Lead Conversion Tracking Setup (Elementor)Implemented Google Ads lead tracking on WordPress with an Elementor form, using GTM form-submission and element-visibility triggers that fire only on successful submits, verified in Google Ads.Lead GenerationGoogle AdsGoogle Tag ManagerRead the project →
Calendly Conversion Tracking Integration with Google AdsTracked completed Calendly bookings as conversions in Google Ads and GA4 via GTM and custom JavaScript, using Calendly's calendly.event_scheduled listener. Verified with Tag Assistant and GA4 DebugView, with consent-based firing for GDPR.Google AdsGoogle Tag ManagerGoogle Analytics 4Read the project →
Google Ads Call Tracking Setup with Google Tag ManagerCall tracking for a local service business: Google Ads call conversions via GTM, Google Forwarding Numbers for call extensions, mobile click-to-call events, sent to Google Ads and GA4, consent mode supported.Google Tag ManagerGoogle AdsGoogle AnalyticsRead the project →
Meta Pixel & Conversion API Setup for Systeme.io WebsiteMeta Pixel via custom scripts in Systeme.io settings, CAPI through server-side GTM, event deduplication.Meta PixelGoogle Tag ManagerCAPIRead the project →
Microsoft Ads Conversion Tracking SetupMicrosoft Ads UET tag via GTM with custom conversion events for purchases, leads and key actions. Impact: more accurate conversions, better retargeting and spend optimisation.Microsoft AdsGoogle Tag ManagerRead the project →
Complete Analytics & Tracking Setup for ShopifyFull analytics stack on Shopify: GA4 Enhanced Ecommerce via GTM, server-side tracking for Facebook, Instagram, Pinterest and LinkedIn, Meta Pixel, Pinterest Tag, LinkedIn Insight Tag, Microsoft Clarity, and a Consent Mode v2 banner for GDPR and CCPA.ShopifyGoogle Tag ManagerGoogle Analytics 4Read the project →
LinkedIn Insight Tag & Conversion API SetupLinkedIn Insight Tag via GTM plus Conversion API server-side. Events: Page View, View Item, Add to Cart, Search, Checkout, Lead, Purchase, with deduplication.LinkedInGoogle Tag ManagerConversion APIRead the project →
Custom Data Layer Implementation for ShopifyCustom dataLayer on Shopify via Customer Events (custom pixel) and theme.liquid, with GTM configured. Events: page_view, view_item, add_to_cart, begin_checkout, form_submit, search, add_payment_info, add_shipping_info, remove_from_cart, purchase.ShopifyGoogle Tag ManagerJavaScriptRead the project →
Google Analytics 4 (GA4) Tracking for ShopifyGA4 via GTM on Shopify with enhanced ecommerce (view item, add to cart, add payment and shipping info, generate lead, search, scroll, newsletter signup, checkout, remove from cart, purchase), custom events and consent mode.Google Analytics 4Google Tag ManagerShopifyRead the project →
Pinterest Tag & Conversion API Setup for ShopifyPinterest Tag via Shopify and GTM, Conversion API server-side, events (Page Visit, Add to Cart, Lead, Search, View Category, Checkout), deduplication.PinterestGoogle Tag ManagerShopifyRead the project →
Microsoft Clarity Integration for LaravelMicrosoft Clarity on Laravel via GTM and manual script: click, scroll and form tracking, heatmaps and session recordings for UX and conversion insights.LaravelGoogle Tag ManagerMicrosoft ClarityRead the project →
Microsoft Clarity Integration for ShopifyMicrosoft Clarity on Shopify via GTM: event tracking, heatmaps and session recordings, GDPR and CCPA compliant.ShopifyGoogle Tag ManagerMicrosoft ClarityRead the project →
Google Consent Mode v2 Implementation | GTM & GA4 IntegrationImplemented Google Consent Mode v2 via GTM: consent signals for analytics and marketing tags, cookie banner and consent management, and validated consent-based collection for Google Ads, GA4 and Meta Pixel.Google Tag ManagerGoogle Analytics 4Consent Mode v2Read the project →
TikTok Pixel & Events API Setup using Google Tag ManagerTikTok Pixel and Events API via GTM for Purchase, Add to Cart and View Content, with server-side tracking to bypass ad blockers.TikTokGoogle Tag ManagerEvents APIRead the project →
Snapchat Pixel & Conversion API SetupSnapchat Pixel and Conversion API via GTM, server-side events for Purchase, Add to Cart and Page Views, better match quality and ROAS.SnapchatGoogle Tag ManagerConversion APIRead the project →
23 more projects, without screenshots, are on my Upwork profile →
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