Facebook Pixel and Server-Side Tracking, and GA4 Tracking

Implemented advanced tracking for DSPoo.com, enhancing marketing data accuracy and customer insights. Set up and configured Google Tag Manager to manage multiple tracking tags. Implemented GA4 tracking for key user events such as page views, sessions and conversions. Configured custom events in GTM for product views, add-to-cart actions and purchase completions.

• Facebook Pixel
• Google Analytics 4
• Meta Pixel
• Google Tag Manager