GA4 Custom Event Tracking for Shopify via GTM (motherdenim.com)

Set up advanced GA4 tracking for collection-page banners and exit gates on motherdenim.com using GTM and JavaScript. Tracked impressions and clicks with parameters for collection name, device, destination, placement, size and type (combined format, e.g. denim-newarrivals-double-1-click), plus slot 1 and slot 2 exit-gate clicks with a clean dataLayer push. Delivered the GTM container (JSON) and full documentation.

• Google Tag Manager
• Google Analytics 4
• JavaScript
• Shopify