Lead Attribution & CRM Automation: GCLID, FBCLID & UTM Tracking

I solved a critical data gap for a client by building an end-to-end lead attribution pipeline. Previously, they had no visibility into which campaigns drove revenue. Tracking: used GTM to capture GCLID, FBCLID and UTMs. Automation: built n8n and Make workflows to sync leads and attribution data to the CRM instantly. Optimization: set up offline conversion tracking to feed quality data back to Google and Meta Ads. Results: 100% lead source transparency, increased ROAS through data-driven scaling, and a lower CPA by optimizing for qualified leads.

• Google Tag Manager
• Analytics
• CRM Automation
• Make.com
• ClickUp