Multi-Platform (GA4, Google Ads, Meta, TikTok, Snapchat) Tracking Setup

Implemented full-funnel tracking for a charity-based ecommerce website built with custom code, using Google Tag Manager (web and server-side). Tracked core events (view_item, add_to_cart, begin_checkout, purchase/donation) across GA4 and Google Ads, Meta (Pixel + CAPI with deduplication), TikTok, Snapchat and X (Twitter). Ensured accurate product and donation values, currency and transaction IDs were passed consistently, and validated events in each platform's test tools to deliver reliable attribution and optimization-ready data.

• Google Tag Manager
• Google Analytics 4
• Pixel Setup & Optimization
• Meta Pixel
• Server-side GTM