Server-Side Tracking Using Stape.io

Implemented server-side tracking using Stape.io to enhance data accuracy for Google Ads, Meta Pixel, GA4 and other marketing tags. Challenges: bypassing ad blockers, improving data security, keeping page load fast. Solution: configured GTM's server-side container on Stape.io to send cleaner, first-party data to marketing platforms. Impact: improved conversion tracking accuracy, reduced ad costs, better data privacy compliance.

• Google Tag Manager
• Server-side GTM
• Stape
• Google Analytics 4
• Meta Pixel