Shopify Facebook Pixel Setup with Conversion API via GTM
Set up Facebook Pixel on a Shopify store using GTM with both browser and server-side (CAPI) tracking. Tracked ViewContent, AddToCart, InitiateCheckout and Purchase, with event matching (email, phone) and testing in Meta Pixel Helper and Events Manager.
- Shopify
- Google Tag Manager
- Meta Pixel
- CAPI