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Shopify Facebook Pixel Setup with Conversion API via GTM

Set up Facebook Pixel on a Shopify store using GTM with both browser and server-side (CAPI) tracking. Tracked ViewContent, AddToCart, InitiateCheckout and Purchase, with event matching (email, phone) and testing in Meta Pixel Helper and Events Manager.

  • Shopify
  • Google Tag Manager
  • Meta Pixel
  • CAPI