Marketing Analyst
Shopify Jewelry Store: GTM, Meta CAPI & GA4, Offline & Online Tracking
Client: Maitea GmbH
Set up complete online and offline tracking for a German Shopify jewelry brand using GTM, Meta Pixel + CAPI, GA4 Enhanced Ecommerce and Google Ads Enhanced Conversions. Fixed missing and duplicate events, improving data accuracy. The client confirmed the work with a video review.
- Shopify
- Google Tag Manager
- Meta Pixel
- Google Ads
- Google Analytics 4